By Catherine Johnson
Branding Television examines why and the way the united kingdom and US tv industries have became in the direction of branding as a technique according to the increase of satellite tv for pc, cable and electronic tv, and new media, akin to the net and cellular phone.
This is the 1st ebook to supply a sustained serious research of this new cultural improvement. Branding tv examines the commercial, regulatory and technological adjustments because the Nineteen Eighties within the united kingdom and america that experience resulted in the adoption of branding as broadcasters have tried to regulate the behaviour of audience and the values linked to their channels, prone and programmes in an international of elevated selection and interactivity. Wide-ranging case reviews drawn from advertisement, public carrier, community and cable/satellite tv (from NBC and HBO to MTV, and from BBC and Channel four to UKTV and Sky) examine the position of selling and layout in branding channels and companies, and the advance of programmes as brands.
Exploring either profitable and arguable makes use of of branding, this publication asks what difficulties there are in developing tv manufacturers and even if branding helps or undermines advertisement and public carrier broadcasting.
Branding Television extends and complicates our realizing of the alterations to tv over the last 30 years and of the position of branding in modern Western tradition. it is going to be of specific curiosity to scholars and researchers in tv experiences, but in addition in artistic industries and media and cultural experiences extra generally.
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Additional info for Branding Television (Comedia)
Branding Television (Comedia) by Catherine Johnson