Ruth Wodak's Gender and Discourse (SAGE Studies in Discourse) PDF

By Ruth Wodak

The members to this assortment provide an important advent to the ways that feminist linguistics and significant discourse research have contributed to our knowing of gender and intercourse. through studying how those views were utilized to those options, the participants supply either a evaluation of the literature, in addition to a chance to stick with the newest debates during this area.

Gender and Discourse brings jointly ecu, American and Australian traditions of analysis. via an research of a variety of `real' information, the individuals exhibit the relevance of those theoretical and methodological insights for gender learn specifically and social perform in general.

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Matthias Aumüller's Narrativität als Begriff (Narratologia) (German Edition) PDF

By Matthias Aumüller

The time period ‘narrativity’ has received massive foreign money. yet what does it truly suggest? this is often the query thought of within the articles through linguists, media students, psychologists and different expert teachers which are compiled during this quantity. They show the variety of how within which this time period is used and describe a variety of tools of delineation. the implications point out that narrativity is an umbrella time period with a content material that levels from a philological (structure similar) orientation to an anthropological (interpretation comparable) orientation.

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Download e-book for iPad: Fundamentals of Media Effects by Jennings Bryant,Susan Thompson,Bruce W. Finklea

By Jennings Bryant,Susan Thompson,Bruce W. Finklea

Mass media’s capability to persuade viewers ideals and behaviour is a topic that has lengthy interested students and most people. the continuing curiosity and crisis are mirrored within the universal tendency guilty “the media” for plenty of of society’s difficulties. This greatly revised and up-to-date variation cuts via renowned notions of presumed results to supply a balanced, proficient, up to date remedy of the media results literature. The transparent, compelling presentation, illuminated by way of dozens of latest images, equips readers with a basic knowing of the historical past, theoretical underpinnings, and present prestige of media results research—knowledge that would support them navigate in a media-saturated setting. a number of amazing parts distinguish the second one version of basics of Media results. New chapters discover the impression of computer/video video games, the consequences of the web and social networking websites, and how cellular verbal exchange units have remodeled the way in which we are living. an in depth new bankruptcy on children’s academic tv describes the substantial physique of analysis that helps confident results like language improvement and flexible-thinking abilities. Framing reports are lined in a separate bankruptcy the place they're individual either theoretically and experimentally from schedule surroundings and priming. ultimately, the authors supply overviews of vintage and present study stories in a useful characteristic referred to as “Research Spotlight,” which allow readers to ascertain how theories translate into research.

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Download e-book for kindle: Storytelling in der viralen Markenkommunikation: Welche by Nadine Hammele

By Nadine Hammele

Bachelorarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public kinfolk, Werbung, advertising and marketing, Social Media, be aware: 1,0, Hochschule der Medien Stuttgart, Sprache: Deutsch, summary: Das Erzählen von Geschichten dient dem Menschen seit Jahrtausenden als Mittel der Verständigung. Indem wir Erlebnisse und Erfahrungen in Geschichten verpacken, bilden diese auf spezifische Weise unsere Identität und unsere Welt. Daher verwundert es nicht, dass Geschichten eine starke Wirkung auf den Menschen haben. Diese Wirkung wird zunehmend auch von Unternehmen in der Markenkommunikation genutzt, sodass sich Storytelling innerhalb der letzten Jahre zu einem regelrechten development entwickelt hat.

Unternehmen stehen nämlich vor dem challenge in der Fülle an Informationen wahrgenommen zu werden. Vor diesem Hintergrund spielen Mund-zu-Mund-Empfehlungen in sozialen Netzwerken eine immer größere Rolle. Die Vernetzung der Konsumenten kann zur Erzeugung von Aufmerksamkeit und zur Verbesserung des Markenimages genutzt wird. Dabei stellt sich die Frage, ob Storytelling als ein Erfolgsfaktor für virale movies anzusehen ist.

Ausgehend von dieser Frage wurde eine narrative examine der zehn erfolgreichsten YouTube-Videos 2014 durchgeführt. Dabei konnte empirisch nachgewiesen werden, dass sich Storytelling in eighty Prozent der erfolgreichsten viralen video clips findet. Die Kontrollgruppe, welche preisgekrönte Unternehmensfilme untersuchte, enthielt Storytelling nur in forty Prozent der Fällen.

Darüber hinaus hat eine Filmanalyse auf Grundlage der Semiotik gezeigt, dass sich vermehrt bestimmte Formen der Dramaturgie in viral erfolgreichen video clips finden. Zu diesen Erfolgsfaktoren zählen (neben Storytelling) eine ausgeprägte Fallhöhe zwischen Konflikt und Lösung, Komik, Überraschung, ein dramaturgischer Einsatz von Emotionen und Musik, der Einsatz bekannter Persönlichkeiten sowie vertrauter Markenelemente. Des Weiteren empfiehlt es sich, filmische Darstellungsmittel zu verwenden, welche relevante Eckpunkte der Geschichte anschaulich inszenieren.

Das aus der empirischen Forschung gewonnene Wissen kann für die gezielte Gestaltung viraler Kommunikationsmaßnahmen eingesetzt werden. Zudem dient die umfassende Theorie zum Storytelling als Handwerkszeug zur Erzählung bewegender und spannender Geschichten.

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Lori Underwood,Dawn Hutchinson,Josefa Carandang,Hamadullah's The Global Status of Women and Girls: A Multidisciplinary PDF

By Lori Underwood,Dawn Hutchinson,Josefa Carandang,Hamadullah Kakepoto,Rania Kassab Sweis,Simi Mehta,Nadia Mohammed,Bridget Mullins,Rebecca Peters,Lida Sarafrazarpatapeh,Yasuko Soto,Carolyn Stauffer

The worldwide prestige of ladies and women: A Multidisciplinary technique fosters inquiries into the advanced and multifocal matters confronted through girls and women around the globe, either traditionally and this present day. It not just asks key questions with regards to public coverage, but additionally it finds the forces that created those present dilemmas. throughout the multidisciplinary examine of prior and current, participants tackle coverage conversations reaping benefits the worldwide group. This e-book will attract any student drawn to conversation and gender studies.

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Read e-book online Techno Politics in Presidential Campaigning: New Voices, New PDF

By John Allen Hendricks,Lynda Lee Kaid

The 2008 US presidential crusade observed politicians using all kinds of latest media -- fb, MySpace, YouTube, Twitter, email, and cellphone texting – to arrive electorate of every age, ethnicities, socio-economic backgrounds, and sexual orientations. This quantity examines using those media and considers the effectiveness of attaining citizens via those channels. It explores not just using new media and applied sciences but additionally the function those strategies performed in attracting new electorate and speaking with the voters throughout the 2008 presidential debates. Chapters specialize in how the applied sciences have been utilized by applicants, the click, and voters.

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Numa Markee's Conversation Analysis (Second Language Acquisition Research PDF

By Numa Markee

dialog research is a technique that originated over 3 a long time in the past as a sociolinguistic technique yet has considering the fact that been followed by way of students in numerous different parts, together with utilized linguistics and conversation. it's of significant application in moment language acquisition examine for its demonstrations of ways micro-moments of socially dispensed cognition instantiated in conversational habit give a contribution to observable adjustments within the contributors' states of realizing and utilizing a brand new language. This quantity describes the method intimately, discusses its relevance for present theories of SLA, and makes use of prolonged examples of conversational research to teach how newcomers be successful or fail on the activity of studying the which means of a be aware or word in conversational context.

This ebook is one of the in LEA's moment Language Acquisition examine sequence facing particular info assortment tools or tools. every one of those monographs addresses the categories of study questions for which the method/instrument is most fitted, its underlying assumptions, a characterization of the method/instrument and prolonged description of its use and difficulties linked to its use. for additional info approximately those volumes, please stopover at LEA's website at www.erlbaum.com

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Communicating Effectively with the Chinese (Communicating by Ge Gao,Stella Ting-Toomey PDF

By Ge Gao,Stella Ting-Toomey

using the `self-OTHER' point of view as a conceptual origin, the authors painting and interpret the various special communique practices in chinese language tradition. They learn how self-conception, function and hierarchy, relational dynamics and face impact methods of carrying out daily speak in chinese language tradition. They clarify why miscommunication among chinese language and North american citizens occurs and recommend how one can increase verbal exchange. by means of incorporating circumstances of daily speak, the authors supply a practical and transparent representation of the explicit features and services of chinese language verbal exchange, in addition to not easy components of Chinese//North American encounters.

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Im Zeichen des Marktes: Culture Jamming, by Andreas Völlinger PDF

By Andreas Völlinger

Die Ökonomisierung der Gesellschaft schreitet voran. Alle Bereiche menschlichen Zusammenlebens werden zur Ware. Dabei räumen selbst Kritiker unfreiwillig das Feld, indem sie die Macht, Bedeutungen zu produzieren, außer Acht lassen. Denn wer die Zeichenebene, die Bilder und Symbole des Alltags, beherrscht, bestimmt letztendlich das vorherrschende Weltbild. Die Zeichen des Konsumkapitalismus sind in der "Logokultur" überall zu finden - vor allem als Marken, durch die nicht mehr nur Produkte, sondern auch Orte, Institutionen, Personen und gar Emotionen zu käuflichen Konsumartikeln transformiert werden. Kommunikationswissenschaftlich beleuchtet Andreas Völlinger diese zeichenhafte Kolonisation der Gesellschaft vor dem Hintergrund von Zeichentheorie, Soziologie, Medientheorie und Cultural stories. Außerdem stellt er die Frage nach einem zeichenhaften Widerstand in Subkulturen wie Punk, Graffiti oder Skateboarding sowie in der Kunstform des tradition Jammings und setzt sich mit den theoretischen Grundlagen dieses Widerstands gekonnt auseinander.

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Documentary Media: History, Theory Practice, CourseSmart by Broderick Fox PDF

By Broderick Fox

Documentary Media: heritage, thought, Practice enables the learn of documentary media, its altering kinds, and various social features. Fox presents balanced and obtainable insurance of the ancient, severe, and the sensible elements of documentary media with out mandating really expert abilities units in scholars or entry to expensive know-how.

For practitioners and scholars alike, Documentary Media lays out basic recommendations and construction approaches had to give a contribution to the modern creation of non-fiction media within the electronic age. every one bankruptcy engages scholars by way of tough conventional assumptions approximately documentary shape and serve as, posing serious and inventive questions, and supplying ancient and modern examples. also, every one bankruptcy closes with an "Into perform" part that assists readers in employing the chapter's ideas. Fox goals to aid the scholar identify an entire remedy, aesthetic plan, and pre-production process for his or her personal documentary project.

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